Through its three subscription services – The Glam Bag, the Glam Bag Plus and The Glam Bag Ultimate – IPSY set the challenging mission of sending every month a profile-based personalized selection of cosmetic items to its subscribers while offering high-value deals. Counting more than 3 million active customers, IPSY is a pure player of our digital native and consumer centric era.
Discover why the largest beauty subscription service in the world chooses Aptean PLM Lascom Edition to support their product development activity.
Summary :
IPSY initially expressed the following needs:
- Save time on specification management
- Shorten approval cycles
- Solution ready to use under 3 months
- Support toward the industry’s best practices
