“Despite our reliable market intelligence, our NPD tools do not allow us to react quickly enough.”
“With home working, we need a shared, centralized environment to manage our product and project portfolios.”
“Our Marketing and R&D teams are very creative, and we want to capitalize more on their ideas.”
“Despite our reliable market intelligence, our NPD tools do not allow us to react quickly enough.”
Do marketing briefs keep piling up without the available bandwidth to process them? Do you miss opportunities because briefs have been lost or buried? Do you have an easy way to view previous prototypes?
French dairy products exports to China grew 201% between 2013 and 2017. There was 25% growth in the UK organic and natural cosmetics market in 2018. The US cannabis-infused beverage market is forecast to rocket 1,600% by 2022, etc. No matter your industry or geographical area, the market moves fast. Really fast. The changeability of consumers’ habits pushes companies to speed up their innovation cycles.
Even if you do not identify as an innovation leader, you need the tools to convert these movements and market trends into ideas and structure them to consolidate and express their value. Several briefs are created for every project and several prototypes can be created for every brief. Centralizing and structuring all these elements and information is crucial to aligning strategic and operational aspects.
Solution
Manage briefs and all associated objects
Aptean PLM Lascom Edition’s brief management module is both minimalistic and comprehensive. It can therefore capture the essence of marketing ideas without being too limiting at the early creative stages. Teams can consequently focus entirely on current ideas while freely exploring potential future opportunities and staying ahead of their innovation cycle.
Aptean PLM Lascom Edition allows you to centralize, structure, organize and secure all information and documents related to NPD projects: briefs, prototypes, packaging, labels, etc. This makes your knowledge base easy to access and tap into, which is made even more intuitive with our advanced search features. Our integrated EasySearch engine allows you to search and display your whole database using keywords, ingredients, claims, nutritional values, years, and so on.
After that, your teams produce and use templates to determine resource allocation, expected deliverables, and workflow triggers in order to set up projects smoothly and quickly.
“With home working, we need a shared, centralized environment to manage our product and project portfolios.”
Are your teams able to run a whole project without any physical interaction? Are too many cooks spoiling the broth? Can you cross-reference data from your different projects to highlight high-value information and make the right decision?
Marketing teams must quickly pinpoint the underlying trends in their market segments, assess the fit between their product portfolio and new needs, then make the right decisions to properly prioritize their development projects to match the tactical goal set.
Making the right decision is a matter of communicating clearly with each other using reliable data. The NPD solution you are looking for must check three boxes: be central, be collaborative, and structure all your NPD data in a readable way.
Solution
Make informed decisions on your new product development projects portfolio
Aptean PLM Lascom Edition creates a set of dashboards customized to the KPIs determined by your different teams. These dashboards run on the PLM’s core repository data and stay up to date with your NPD projects and operations, enabling you to make the right decision at the right time. Beyond daily, individualized monitoring of projects, managers and deciders also benefit from a contextualized environment for all their strategy decisions.
“Our Marketing and R&D teams are very creative, and we want to capitalize more on their ideas.”
Have you ever lost track of ideas because it was too cumbersome to consolidate them? Can you establish a data-based time-line of your successes and failures? Are you able to independently access and use any team’s previous work, regardless of that team’s location?
We at Lascom from Aptean recognize that local and continental market scales tend to merge into one another – a phenomenon called glocalization. A typical scenario might be a global organization wishing to centralize all the innovation briefs and prototypes from their teams scattered around the world, so they can in return locally select and run the most promising ideas from the now comprehensive library.
This challenges retailers and manufacturers to centralize their international strategy before adapting it to every territory, making use of their network of suppliers. Thus, a product formulated and manufactured in a unique way for the whole group can then be sold under different references depending on the retail country. Each national division therefore must be able to make these same assessments and prioritize jobs for their whole product portfolio.
The ability of an organization to plan ahead and innovate comes from leveraging its knowledge.
Solution
Leverage your company’s knowledge and innovation capital
Aptean PLM Lascom Edition stores all the briefs ever created as well as associated prototypes, comments, and assessments. Teams can consequently see previous ideas and use them to respond more quickly to today’s needs. They can also analyze, cross-match and understand the reasons behind their successes and failures alike. This review of mistakes and failures, too often disregarded, is the key to trouble-free fresh innovation cycles.
Aptean PLM Lascom Edition also supports multilingual library management, connecting your international network of product development operations for a lasting global strategy and success.
Our PLM offer for Food & Beverage product manufacturers!
Our PLM offer for Cosmetic product manufacturers!
Product Portfolio Management: what our customers say!
"We see implementing Aptean PLM Lascom Edition as an opportunity to forge better practices among our teams regarding data and document management for instance."
“Our goal of a single, reliable, and secure source of product information that we can all tap into has been achieved. We’re very happy with the support we received from Lascom from Aptean to make this project a success.”
“We are thrilled to have collaborative software used across the whole corporation, allowing product development teams to speak the same language.”
Product portfolio management:
what matters
Repository
The PLM technology core element is to provide a unique and central place to manage all product, project and packaging related specifications. This ensures a single version of the truth.
Easy Search
The first benefit of having built a healthy database is how easy and intuitive it is to find information. Our NPD solution Aptean PLM Lascom Edition offers advanced search features for streamlined management of product portfolio information.
Change management
The repository is responsive and allows you to track, assess, operate, segregate, cancel or reverse changes made as your NPD operations progress. Your product and project portfolios stay up to date.
Collaborative hub
Users are able to send messages to each other, attachments for approval or feedback, or leave comments on artworks or formula prototypes, for instance.
Workflow engine
Aptean PLM Lascom Edition allows you to model your own processes to set up and streamline the entire flow of information.
Project management
Aptean PLM Lascom Edition creates a collaborative and dynamic framework with task assignments, notifications, automated reminders, and milestone alerts.
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4 Best Practices to Speed Up Product Development
