Groupe Marcelle is the leader of the Canadian beauty market featuring four brands – Marcelle, Lise Watier, and CW Beggs & Sons. The Groupe employs 400 people, manufactures 15 million products yearly and supplies 3500 retail outlets. Groupe Marcelle has developed a comprehensive range of high-quality Cosmetic and Personal Care (CPC) products including makeup, skin care, fragrances and accessories.
The PLM project being critical for Groupe Marcelle’s new strategical horizons, Lascom from Aptean was able to prove its strong know-how in supporting complex cosmetic product development processes through properly scaled and scalable solutions.
Discover how the leader of the Canadian cosmetic market streamlines its product development process with Aptean PLM Lascom Edition.
Groupe Marcelle initially expressed the following needs:
- Create a seamless flow of information and resources
- Eliminate bottlenecks and streamline the design chain
- Unite the four brands around a single information management system
- Lay the foundation for the group’s international strategy