Quality Control and Brand image
Product quality management is a serious challenge for businesses as it has a direct impact on brand image and consumer perception. If a product is perceived by consumers with poor quality it will have a negative influence on product and brand image. For example, Spanghero, a famous meat producer, collapsed after the “Horse Gate” scandal which appeared in Europe few years ago. Brands may never recover from similar scandals, consumers trust is lost and product image is ruined.
Product quality control is crucial to avoid product scandals and maintain a good brand image. It needs to be done on a regular basis and in collaboration with suppliers. Quality control plan needs to be accurate, recorded and updated on a regular basis. Brands have to react quickly in case of safety alerts, non-compliance issues or consumers complaints.
In another hand, businesses have to comply with regulations and respect several standards. Food, beverage and retail industries can implement ISO 9001 or ISO 22000 standards – involves HACC method to comply with current regulations. Beauty and cosmetic industry are recommended to follow ISO 22716 quality standard and especially respect GMP (Good Manufacturing Practices) guidance.
How the Quality Module can help you ?
Lascom’s PLM software offers a large range of tools in order to manage the quality control and plan for your business. From data management and storage to information accuracy and tracking, quality tools enables your teams to follow-up and maintain the product good quality :
Conduct and analyze supplier product and production audits to maintain product good quality
Products/ingredients that do not comply with regulations are marked and recorded for improvement
Organize panel tests with consumers to evaluate product quality before product launch
Set up quality control plan throughout the product lifecycle to maintain high level of quality
Sanitary alerts management
Record and follow up any sanitary alerts on ingredients/products – can be done directly by suppliers
Centralize and track customer complaints for product improvement
Product sample management
Evaluate and record raw material or product samples from your suppliers