Groupe Marcelle is the leader of the Canadian beauty market featuring four brands – Marcelle, Lise Watier, and CW Beggs & Sons. The Groupe employs 400 people, manufactures 15 million products yearly and supplies 3500 retail outlets. Groupe Marcelle has developed a comprehensive range of high-quality Cosmetic and Personal Care (CPC) products including makeup, skin care, fragrances and accessories.
How Lascom’s PLM answers a cosmetic industry leader’s needs.
Groupe Marcelle initially expressed the following needs:
- Create a seamless flow of information and resources
- Eliminate bottlenecks and streamline the design chain
- Unite the four brands around a single information management system
- Lay the foundation for the group’s international strategy
The PLM project being critical for Groupe Marcelle’s new strategical horizons, Lascom was able to prove its strong know-how in supporting complex cosmetic product development processes through properly scaled and scalable solutions.
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“By focusing on the end benefits for the company, we worked together to reach these collective goals.”
“Our stakeholders had to place a lot of trust in Lascom.”
“Groupe Marcelle is grateful for the large-scale project Lascom undertook in order to lay the foundations for the company’s future and approaching international development.”