How the leader of the Canadian cosmetic market streamlines its product development process with Lascom’s PLM
Groupe Marcelle is the leader of the Canadian beauty market featuring four brands – Marcelle, Lise Watier, and CW Beggs & Sons. The Groupe employs 400 people, manufactures 15 million products yearly and supplies 3500 retail outlets. Groupe Marcelle has developed a comprehensive range of high-quality Cosmetic and Personal Care (CPC) products including makeup, skin care, fragrances and accessories.
Groupe Marcelle initially expressed the following needs:
- Create a seamless flow of information and resources
- Eliminate bottlenecks and streamline the design chain
- Unite the four brands around a single information management system
- Lay the foundation for the group’s international strategy
The PLM project being critical for Groupe Marcelle’s new strategical horizons, Lascom was able to prove its strong know-how in supporting complex cosmetic product development processes through properly scaled and scalable solutions.
“Groupe Marcelle is grateful for the large-scale project Lascom undertook in order to lay the foundations for the company’s future and approaching international development.”
“By focusing on the end benefits for the company, we worked together to reach these collective goals.”
“Our stakeholders had to place a lot of trust in Lascom.”
– Simon Roy,
Vice President at Groupe Marcelle
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