Quality Control and Brand Image
Product quality management is a serious challenge for businesses as it has a direct impact on brand image and consumer perception. If a product is perceived by consumers with poor quality it will have a negative influence on product and brand image. Brands may never recover from scandals, consumers trust could be lost and product image ruined.
Product quality control is crucial to avoid product scandals and maintain a good brand image. It needs to be done on a regular basis and in collaboration with suppliers. Quality control plan needs to be accurate, recorded and updated. Brands have to react quickly in case of safety alerts, non-compliance issues or consumers complaints.
In another hand, businesses have to comply with regulations and respect several standards. Food, beverage and retail industries can implement ISO 9001 or ISO 22000 standards – involves HACC method to comply with current regulations. Beauty and cosmetic industry are recommended to follow ISO 22716 quality standard and especially respect GMP (Good Manufacturing Practices) guidance.
Lascom’s cosmetics & food quality management software offers a large range of tools in order to manage the quality control and plan for your business. From data management and storage to information accuracy and tracking, quality tools enables your teams to follow-up and maintain the product good quality :
Access our guides and whitepapers for your industry :
- Fact checking: brand strategy is inseparable from product information
- How to Facilitate Food and Beverage Product Development in a Global Regulatory Environment
- Agri-food compliance: a global phenomenon. How can we adapt to it ? – White Paper