Picard employs 4500 people in Europe and sells more than 40 types of frozen vegetables, 130 frozen sea food products, 150 frozen starters and appetizers, 200 frozen entrees, 70 frozen pastries and desserts. The French leader owns more than 950 stores in France and has a turnover of €1.4 billion. The company is also specialized in phone and online orderings. Picard positioning is premium quality and the company is concerned about sustainable development. This results in making Picard the favorite brand in France for 2015.
While expanding worldwide and just set up in Japan, through a partnership with Aeon, Picard decides to drive an aggressive innovation strategy. Picard products portfolio is about 1100 products, including 200 product innovations each year.