Noble heir of the Italian jewelry tradition, BVLGARI became a powerful innovation influencer of the fragrance industry in the 90s. It consolidated its position on the top of the line perfumes market by the raw strength of its strategical decisions. The brand consistently pursues its development in the LVMH group since 2011. But as every international key account it must face the challenge of digital transformation. BVLGARI chose to trust Aptean as an IT partner for this project.
A close collaboration between our two organizations was necessary to provide a truly adapted response to BVLGARI’s needs. To discover implemented features and best practices, fill in the following form and download the study case.
BVLGARI initially expressed the following needs:
- Manage product portfolio
- Shorten time-to-market
- Optimize regulatory compliance of fragrance products
- Improve internal and external collaborations
“The PLM allows us to have a 360-degree view of the product by providing a clear view on the product data lifecycle and its development progress.”
“We needed to manage a very large volume of product-related information and follow-up with several development processes and this is exactly what Lascom from Aptean had offered through their PLM solution.”