Business Management

Innovation is Decisive For Your Business

New Product Development (NPD) is a long-term and complex process for businesses. In an environment where competition is getting stronger and regulations strengthened, product and process innovation is proven to be key. With the increasingly volume of product on the market, consumers have plenty of choice when it comes to consumer packaged goods (CPG). Manufacturers, brands or retailers have to be unique and meet the consumer needs. Therefore, product innovation and development represent a large asset in terms of resources, money and time.  Besides launching a new product can be very risky, costly and time-consuming for companies.

Marketing department play a crucial role when it comes to product innovation. In order to build value and satisfy consumers, their main goal is to accelerate innovation process while reduce time-to-market. Product innovation includes packaging and artwork design as a decisive part of the development. Consumers are getting more and more sensitive to product packaging when choosing a new product and brands are increasing their investment.

How the Business Management Module can help you ?

Lascom CPG business module enables businesses to optimize their products development and innovation in order to gain market share and competitiveness. A software that helps brands to optimise product portfolio management and streamline processes.

 

Success Stories

  • Emerald Foods Customer Story THumbnail

    Emerald Foods chooses Lascom’s PLM

    How the leader of New-Zealand's ice-cream market increases resource efficiencies thanks to Lascom's PLM software Emerald Foods is a premium…
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  • BVLGARI_Case_Study_Cov_Picture

    BVLGARI chooses Lascom’s PLM

    How Lascom's PLM answers a cosmetic key account's needs Noble heir of the italian jewelery tradition, BVLGARI became a powerful innovation…
    Read more
  • Bolthouse Farms

    Bolthouse Farms

    Bolthouse Farms is North America’s market share leader in growing and distributing fresh-cut carrots and offers ‘all things carrot’, including…
    Read more
  • Maple Lodge

    Maple Lodge Farms

    Maple Lodge Farms increases productivity, shortens product development cycles, and reduces risk with Lascom CPG Solution Maple Lodge Farms (MLF)…
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  • Poultry leader

    Poultry leader

    France’s largest chicken products and chicken based products processor and distributor, employs more than 16 000 people all around the…
    Read more
  • Artenay Bars

    Artenay Bars

    Artenay Bars is the leading French manufacturer of cereal bars and muesli in the private label market. The company has an…
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  • LACTALIS

    LACTALIS

    To meet new food regulations and increase productivity CPG solution from Lascom helps Lactalis meet new food regulations and increase…
    Read more
  • Emerald Foods Customer Story THumbnail
  • BVLGARI_Case_Study_Cov_Picture
  • Bolthouse Farms
  • Maple Lodge
  • Poultry leader
  • Artenay Bars
  • LACTALIS

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