Picard, frozen food leader in France, chooses Lascom’s PLM

Picard frozen food retailer PLM innovation IT solutionLeader of the frozen food retail sector  known for its innovation, Picard integrated Lascom’s PLM solution in May 2018. It aims to centralize, improve reliability and share all product-related information inside the company and stay on top of product developments to control their time-to-market. This retailer primarily markets private label products and launches more than 200 new recipes every year.

Previously, the information was managed separately by every team upstream from SAP’s ERP which ensures the operational flow of merchandises and quality assurance issues with manufacturers. The PLM solution adresses these two needs : monitoring marketing, R&D, quality and packaging information updates in a centralized and collaborative way while taking into accounts Picard’s international development strategy by making contents available for international websites.

Beyond IT urbanization and optimization of product development efficiency, PLM software guarantees data traceability and sustainability thanks to cross-departmental processes. Lascom’s solution is now customer service’s main knowledge base. The next step will be to implement a manufacturing supplier portal to facilitate collaboration and validation cycles.

«Picard is an iconic brand in today’s retail landscape and builds its strategy around its offer of private label products (healthy, preservative-free, organic… The PLM empowers product-centric collaboration by vringing together internal services, suppliers and consumers. The solution accelerates time-to-market by mastering recipe formulation, quality and regulatory affairs. Picard and Lascom share the same conviction that timeliness and collaboration are the keys to innovation. Having Picard among its references is a trustworthyness symbol for Lascom.»

– Anne Beaudouin & Jean-Michel Dubois, Picard

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