Portfolio and Product Management

Challenges in product management

Many product management executives are only use Office tools and emails. Organizations use these tools to capture information before it is consolidated; if at all. Other documents like market analysis, suppliers’ analysis, cost analysis are also stored on personal desktops. Collaborative tools such as product management tools or product information repository are being used by few people. There are risks of data loss, critical human resources going on emergency leave, or human error, among others. Organizations need to take measures to make these data, which form the product information repository, are created, available, and easily accessible by those who need it. They also need to make sure it is accurate, current, and versioned.

In addition, businesses are concerned with an increasing volume of data and documents due to product range expansion and a harsher regulatory compliance. Product information management and portfolio management can be extremely tedious and risky (obsolete version, inappropriate distribution, etc.). Re-keying, re-approval of same documentation, waste time, increases misunderstanding between departments in NPD process. These are just some of the results of participants working in silos – aka. without a single repository. Effective portfolio management is the key to success. Accurate product management implies using cross-functional teams, and building in the customer satisfaction as a goal.

Lascom product management solution

The solution to improve product management is to benefit from a central repository that offers a “single version of the truth” to all participants.

Thanks to a single centralized product information repository, participants are able to centrally and securely manage all specifications and product information – data, parameters, certifications, ideas, and documents associated with product development, change control, quality management, and regulatory compliance. The platform gathers data and documents about products and assists CPG businesses in better managing their portfolio. In this way, companies save considerable time in looking for information, make better decisions and improve time to market.

Versioning

Lascom CPG facilitates portfolio management through clean document versioning and always accurate product data. Participants benefit from a customized access regarding their business roles and responsibilities.

Search features

For most organizations, the product information repository stores a great deal of data, document, and any other type of information both from internal teams and extended business. Therefore, in order for company’s teams to effectively locate specific information about product or specifications it is equally important to retrieve them through a variety of search features.

Collaboration

A single core repository makes product information management easier and specification management more efficient. Lascom product information repository also incorporates additional collaboration features such as creation wizard, mark-ups and reviews, alerts, electronic signatures, etc.

Lascom product information repository organizes data such as:

Lascom suite benefits to enhance portfolio and product management

Lascom product management tool implies sharing a “single version of the truth” through:

  • libraries of specification item
  • item translation
  • impacts analyses

BtoC business taking their BtoB partners’ knowledge into account and involving them as experts in their activity show better results. There is no longer a sole agent owning knowledge about products, goals, technical needs, strategy etc. The advantage of sharing a common platform is also to be aware of new raw materials and/or products through suppliers input and use them as opportunities.

An efficient product portfolio management includes quantitative data set up and organized business practices acknowledgements.

Focus on product range management

The days of wild expansion are over, and many businesses are re-evaluating their portfolios to determine which products are driving market growth and profitability and which ones aren’t.

Product range management is a discipline that is intended to provide executives with information to which they can apply their own experience and judgment to make better decisions. Reporting tools provided by Lascom product management software assis professionals in quantifying subjective data and understand the assumptions behind the measures. Prioritization and bottlenecks are more visible and decison makers can better optimize product range through the solutions.

Success Stories

  • Bolthouse Farms

    Bolthouse Farms

    Bolthouse Farms is North America’s market share leader in growing and distributing fresh-cut carrots and offers ‘all things carrot’, including... Read more »
    Read more
  • Maple Lodge

    Maple Lodge

    Maple Lodge Farms increases productivity, shortens product development cycles, and reduces risk with Lascom CPG Solution Maple Lodge Farms (MLF)... Read more »
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  • Poultry leader

    Poultry leader

    France’s largest chicken products and chicken based products processor and distributor, employs more than 16 000 people all around the... Read more »
    Read more
  • Artenay Bars

    Artenay Bars

    Artenay Bars is the leading French manufacturer of cereal bars and muesli in the private label market. The company has an... Read more »
    Read more
  • Yoplait

    Yoplait

    Lascom solution helps YOPLAIT achieve faster product development times Dairy manufacturer Yoplait selects Lascom's CPG Solution to reduce product development... Read more »
    Read more
  • LACTALIS

    LACTALIS

    To meet new food regulations and increase productivity CPG solution from Lascom helps Lactalis meet new food regulations and increase... Read more »
    Read more
  • Bolthouse Farms
  • Maple Lodge
  • Poultry leader
  • Artenay Bars
  • Yoplait
  • LACTALIS

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